are a major source of morbidity and mortality, with motorized two-wheeled vehicles being statistically more vulnerable than conventional vehicles. These vehicles are the most prevalent mode of transportation in India and Pakistan, and women pillion riders are at greater risk than men because they are largely indifferent to helmet usage and generally ride sitting sideways.
Road traffic INCIDENTS
South Asia Injury Prevention
The South Asia Injury Prevention project is a joint global injury prevention initiative between India and Pakistan, with the goal of raising awareness about the importance of helmet usage by female pillion riders.
We conducted a survey of female pillion riders in New Delhi, India, and Karachi, Pakistan, aimed at gauging their attitudes toward helmet usage and subsequently identifying which forms of media have the greatest influence on South Asian women’s self-perception.
Taking this study forward, our objective is to utilize various forms of media to raise safety awareness and encourage women pillion riders in India and Pakistan to wear helmets.
